As a business owner in today’s climate, you look to justify extra costs like HBA Membership in dollars and cents. But there isn’t a simple equation or formula that can show this type of cost-benefit analysis.
Instead you have to look beyond the dollars and cents and evaluate the relationships you are creating with other association members.
Above everything this association is about its members. And members are about relationships.
Starting a relationship with other members starts with a handshake and a smile at a committee/council meeting or a general membership event.
Successful business owners who are HBA members cannot emphasize this following point enough – you will get out of the HBA what you put into the HBA – and that’s the value of membership.
It’s a motto that you’ve heard countless times – Do Business with a Member. Make sure it’s not just a slogan but also a way of doing business. Work with members who support our Association and industry. Make the Do Business with a Member slogan really mean something!
